Truth Belts’ Dream…
In early 2013, Truth Belts owner Renia Pruchnicki had an idea to be a guest on the Ellen DeGeneres Show. Knowing Ellen is a vegan and thinking that Ellen would love Truth vegan belts, Renia deemed it to be a realistic goal.
Being a huge Ellen fan and a firm believer that fashion can be both animal friendly and environmentally friendly, Renia thought if she and Ellen could discuss some of the issues surrounding the meat/leather industry on TV, it would help raise awareness, raise consciousness and evoke change.
Renia hopes that this could take place by July 4th, 2014, which just happens to be her birthday!!
The strategy to get onto the show is through a wacky multi step campaign, which involves a series of steps in the form of articles and/or videos that will be unleashed into the social media world, one by one. Ellen herself inspired this idea when she created a campaign in order to be on the cover of O-Magazine. Here is a list of the steps!